RESUME

Lives & Works in New York, NY

Baruch College Zicklin School of Business

Bachelors of Business Administration, May 2018

Major: Marketing | Minor: Communications Studies

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PROFESSIONAL EXPERIENCE

The Walt Disney Company | Disney Advertising Sales, Global Ad Sales Operations​​
Project - Media Sales Analyst, July 2018 - Present
  • Manage approval process of ad placement bookings for seamless television and digital deal integration in Salesforce

  • Reconcile and support data migration of 945+ active digital deals worth $105MM revenue and 3.5B impressions for 750+ clients and agencies into Operative & Google Ad Manager for Disney Channels, ABC, ESPN, Freeform, FOX

  • Produce 65-page manual on sales planning system governance to align workflow with Credit and Technology teams

  • Design and create presentations capturing business value of enforcing data integrity across Disney Ad Sales systems

  • Book 36+ print ad page spots and bill insertion orders per issue to meet ESPN magazine’s line production schedule

  • Resolve planning errors to normalize RFPs to order by liaising as production support for in-house studio networks

NBCUniversal Media | First-Run Syndication

Television Distribution & Research Intern, January 2018 - May 2018

  • Distributed NBCU television syndicated program demo ratings & impression estimates to media sales, development and program scheduling executives in measuring CPMs and shares of flighted episodes with WRAPs Overnight

  • Decoded large L+SD, L7, C3 consumer data to make marketable insights for the Steve Harvey show versus Warner Brothers competitor show “The Real” to pitch to Ad Sales Director in securing dealership spots with Credit Sesame

  • Reported top linear syndication insights and Nielsen ad spending reports to Litton Entertainment’s 12 sales clients

  • Filed weekly show rankers and demo rating reports to Access, Access Live, Jerry Springer, Maury production teams

FindSpark | Campus Ambassador Program

Brand Ambassador, August 2017 - January 2018

  • Granted Hustle Summit Scholarship by FindSpark's CEO and Director of Community & Partnerships

  • Designed motion-picture memes, vertical and horizontal cover videos to advertise job listings, events and articles

  • Created strategic storyboard proposal; provided merchandise giveaways to further FindSpark’s presence on campus

SinoVision | English Channel Department

Production Associate Intern, June 2017 - August 2017

  • Produced and edited B-roll footage on Chinatown Gentrification ft. Diane Wong that resulted in 15,000+ views, 140+ reactions and 140 shares; video outperformed 92% of Sinovision’s overall media distributed on Facebook

  • Coordinated with Asian Kitchen hosts and executive producer with live shoots, taped segments, teases and clip reels

  • Sleuthed Sino-American stories to creatively produce original content for web series: SinoJournal and Viral Vibes

  • Assisted newsroom anchor team with researching guests, writing scripts, transcribing, footage ingestion, broadcast

    equipment support, creating graphics, voiceover reporting and closed captioning videos for seamless on-air delivery

  • Curated video content covering Sino-American entertainment news to distribute in television, Facebook & YouTube

Lyft | Brand Ambassador Program

Marketing Representative, August 2016 - August 2017

• Raised $600+ from new user activations by street teaming, touring and guerrilla marketing
• Campaigned referral codes at on campus club-hosted events to attract new & existing Lyft users
• Provided Starbucks gift cards to new users straightaway to enhance user-experience & retention

NBCUniversal Media | Asian-Pacific American[APA] Employee Resource Group

ERG Member, Comcast Cares Volunteer | January 2018 - May 2018

• Coordinated and led 3 hour NBC Studio Tour + APA Networking Event for 16 Baruch Students and 16 NBC Employees with NBC News's Senior Director of Insight and Measurement

• Mentored 4 CMP students of ages 16-65 on career preparation, interview tips and professional development during APA's Comcast Cares Day volunteering event; translated CCD event article written by World Journal for all NBC volunteers

AAF & CUNY Baruch | National Student Advertising Competition [NSAC]

NSAC Candidate, Account Planner | August 2017 -May 2018

• Conducted market research using several advertising databases like RedBooks and Experian Simmons to craft winning strategy

• Designed and presented innovative creative brief and slogan development with 2-4 students to rebrand Ocean Spray

CUNY Baruch College | Ascend Baruch

Legacy Leadership Program Mentor, August 2017 - May 2018

Assistant Vice President of Social Affairs, March 2016 - June 2016

• Managed all internal social event marketing and banquet rundown with Board of Directors
• Led social events to improve student-city relations with the Vice President of Social Affairs
• Saved $415 in Ascend budget for banquet venue by negotiating vendor contract
• Redesigned website and showcased it on banquet night

CUNY Baruch College | Humans of Baruch

Social Media Producer, August 2016 - May 2018

Produced, developed, launched audio podcast segment, Human Voices, by creating sponsorship graphics & promos

Evaluated digital integrated marketing strategies and build template graphics to promote theme-week story segments

Manage content publication, scheduling shoots, production budget, vendor relations to meet social media targets

Executed AAPI leaders panel segment to promote Asian-American Heritage Month: www.aapibespoken.com/baruch

Garnered 4,600+ Facebook likes and 1,300+ Instagram followers by transcribing original interview stories to publish

CUNY Baruch College | United Chinese Language Association

Vice President of Marketing, 07/2016 - 06/2017

• Expanded brand and cross-promotion opportunities with Lyft, Kulus Dessert, Snowdays, McDonald's; live entertainment with MC Jin, Nix Tan, more urban artists for Moon Festival and Chinese New Year Festival with over 300+ attendance per event
• Architected, designed, translated new website in English and Simplified Chinese language
• Revamped social media presence with storytelling, photography, mag covers, video commercials
• Coordinated with Public Relations to advocate 100+ campus events for 40+ organizations

LEADERSHIP & ACTIVITIES

HONORS & AWARDS

 

2018 - Edythe Becker Scholarship - Baruch College

2018 - FindSpark's Hustle Summit Scholarship

2017 - Most Outstanding Organization at 2017 Bernies of Baruch College with Baruch UCLA (1st Win)

2017 - Best Cultural Event for Lunar New Year Festival at 2017 Bernies of Baruch College with Baruch UCLA

2017 - Nominated Most Innovative Marketing at 2017 Bernies of Baruch College with Baruch UCLA (1st Time; Top 5)

2017 - Nominated Best Social Media Presence at 2017 Bernies of Baruch College with Baruch UCLA (1st Time; Top 5)

2014 - New York City Council Merit Scholarship

2014 - Junior Achievement Business Plan Competition, Semi-Finalist

2014 - Advanced Placement Scholar Award

INTERESTS

Carpentry. Culinary Arts. Dance. Design. Fashion. Handball. Knitting. Magic. Studio Operations. Photography. Travel. Table Tennis. 

SKILLS

COMPUTER

MICROSOFT OFFICE SUITE

WINDOWS OS

MAC OS

NIELSEN (AD INTEL, NNTV, NPOWER)

SALESFORCE

WIDEORBIT

NCS/ADVISOR

OPERATIVE

ENGLISH

MANDARIN

CANTONESE

TAISHANESE

SPANISH

SIGN LANGUAGE

ADOBE PREMIERE PRO

ADOBE PHOTOSHOP

ADOBE LIGHTROOM

ADOBE ILLUSTRATOR

AVID MEDIA COMPOSER

DA VINCI RESOLVE

LANGUAGE

DESIGN