INSPIRATION

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I grew up living the life where my mom had documented moments with a thing called a camera. Her years of compiling photos and rearranging them into albums gave me a whole new outlook on photography. Looking back on these photos reminded me what a blessing it is to have mom being my biggest life support.  

 

Every photo she kept and every album she made implied that photography was not just a passion, but it was the thing that kept my family alive, happy and together. I never knew how to take photos when I was a kid so I am very grateful that my mom did and is great at it. Hence, I created Imag.in.e to honor my mom's passion as it has taught me to treasure the present before time seizes it away.

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            VISION

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As a marketer and daughter, I wanted to help foster my mom's passion by creatively addressing photography to a whole new level. That being said, Imag.in.e was born to vision. I define imagine as an "in image" that transmits a very enigmatic vibe we wish to better understand from. To circulate this word and help bring out its true meaning, I thought that projecting this concept via Instagram is the best way to show what imagine meant while sharing some of my mom's works. Altogether, my vision of Imag.in.e is to bring puzzled imaginations to clarity.

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           CREATION

 

Photo Puzzle - Blurred memories are like puzzles. Once formed together, the imagination is clear.

"Dream" Filter - Most imaginations are filtered based on our Utopian preferences.

Mapping - Adding the location of where the image was taken can create clarity to the users.