DIGITAL ACCOUNT MANAGER
MEDIA SALES & PLANNING
"The CW Television Network launched in 2006 as America’s fifth broadcast network, with programming targeting younger viewers, a demographic highly sought after by advertisers. The CW, a joint venture between Warner Bros. Entertainment and CBS Corporation, broadcasts a six-night, 12-hour primetime lineup, Sunday through Friday. The CW’s primetime programming is also available to stream for free, without authentication, on the ad-supported The CW app and CW Seed."
© Media Sources by The CW Television Network
At first when the CW was once the WB Network, I was captivated by their shows' authenticity and adventure about adolescence such as "What I Like About You," "One Tree Hill," and "Gossip Girl." Even after the network rebranded to the CW, I became a superfan of their DC themed and Archie's comic live action dramas.
With determination, I earned a once in a lifetime opportunity to work at the CW Network as a Digital Account Manager where I get to meet my heroes who help run this channel. It was spectacular to learn about the post sales process and work with several internal teams to get video campaigns up on the CW's digital platforms (Desktop/Mobile/Streaming OTT). My primary responsibilities involve building campaign schedules, budget plans and relationships with clients of all business sizes.
​
Outside my commitment as a Digital Account Manager, I joined the CW's DEI committee program specifically for the Programming & Content, Development and Marketing team to increase DEI efforts and diverse opportunities for BIPOC creatives with the CW Network.
​
Campaign Screenshots
In-Season Original Programming
Display Banners
