PRODUCER
CN AD STUDIO
" Condé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Glamour, AD, Vanity Fair and Wired, among many others. Condé Nast is here to entertain, surprise, and empower. We provide award-winning content reaches 88 million consumers in print, 419 million in digital and 432 million across social platforms, and generates more than 1 billion video views each month."
© Media Sources by Conde Nast Publications
Being a Producer has always been a goal. It was a very long hitchhike to fulfill my dream of being a Producer some time in my career. Through this role, I can tell myself that I finally broke free from living with imposter syndrome and more so grateful to my team at Conde Nast for allowing me to be the Producer I always believed to be.
In my time as a Producer, I familiarized with Conde's creative best practices to produce 300+ high impact ad units with designers. I serve as a category lead to many tech and media giant clients to develop their ads to distribute across Vogue, Wired, Vanity Fair, AD, Bon Appetit and 20+ in-house sites. Being a first time Producer at Conde Nast helped me realize I am passionate for producing digital content in addition to producing promos for television. The more I immerse myself into this role, the more I learn more about the true means of being a Producer and how to succeed.
ASSEMBLY & ACTIVATION
Side by side comparison of how we provide client previews before publishing the unit live
Production
In production, I provide creative direction to designers to assemble piecemeal assets to build the high impact ad.
Publication
After client approves the mock preview, I send the ad unit to QA to ensure unit functions properly before unit goes lives.
DEVELOPMENT
The key to achieving clean high impact ad units require following up with clients with corrected spec assets to produce an optimal outcome. Below are sample ads I produced with limited assets from client.
DISTRIBUTION
Below are sample high impact ads that are shown across all U.S Conde Nast branded sites.
